VIA Outlets

VIA Outlets operate Fashion Malls across fourteen European counties.  They were looking to create a new & inivitive guest digital loyalty proposition to drive footfall for their merchant concessions and allow VIA to capture key insights with which to build profiles of their guests.  VIA embarked on a digital transformation project including the creation of a Data, Business Application & Guest engagement layer. 

Mobile Loyalty Technologies worked within a multi disciplined project team leading in the creation of the guest engagement layer.  This work entailed mapping of the different guest journeys against key touch points and delivering innovation to the guest experience through digital promotions & loyalty offers.


Posted on

February 10, 2020