Guardian Automotive

Guardian Automotive is the only glass manufacturer in Europe that focuses exclusively on the automotive aftermarket.   They are the preferred supplier of premium quality automotive replacement glass to a wide range of customers including distributors & fitters.  They operate in a market that is heavily influenced by competitor promotions which have a significant impact on Guardian sales. 

Guardian Automotive wanted to design, develop & implement a new online customer loyalty programme targeting their tier one & tier two customers.  Increasing the adoption of the online sales channel amongst these customers whilst protecting margin in the event of competitor promotions & pricing changes.


Posted on

February 10, 2020