Guardian Automotive is the only glass manufacturer in Europe that focuses exclusively on the automotive aftermarket. They are the preferred supplier of premium quality automotive replacement glass to a wide range of customers including distributors & fitters. They operate in a market that is heavily influenced by competitor promotions which have a significant impact on Guardian sales.
Guardian Automotive wanted to design, develop & implement a new online customer loyalty programme targeting their tier one & tier two customers. Increasing the adoption of the online sales channel amongst these customers whilst protecting margin in the event of competitor promotions & pricing changes.