Brisa Group

Brisa Group is one of Europe‚Äôs leading Motorways companies.  They were looking to extend their electronic tolls collection system, which equates to 80% of all toll payments in Portugal, to other mobility services; including car sharing, parking, public transportation. 

Their vision is to become a fully integrated smart travel payments solution.  They are committed to the delivery of a truly multi-modal experience for Portuguese customers, making mobility services easier to access and pay for as part of a seamless & rewarding customer experience.

The assignment was to create the strategic roadmap to deliver a take up and usage of all new mobility payments & services offered by Brisa Group companies

Based on a detailed analysis of the options available. The Brisa Board decision was taken to develop a mobility services coalition loyalty & payments program.  The purpose of the program is to create ongoing program member engagement in both new & existing mobility services from Brisa Group companies and other strategic partners.

www.brisa.pt

Skills

Posted on

February 10, 2020